Delta has made this announcement:
With a shared vision for Los Angeles’ future, Delta Air Lines and LA28 have committed to an eight-year partnership beginning in 2021, making Delta the inaugural founding partner of the Olympic and Paralympic Games Los Angeles 2028 and a supporter of the United States Olympic and Paralympic teams.
Coinciding with the airline’s 95th anniversary on March 2, Delta and LA28 celebrated the partnership at an event at L.A.’s Griffith Observatory headlined by Delta Chief Marketing and Communications Officer Tim Mapes and LA28 Chairperson Casey Wasserman.
Four-time U.S. Olympic gold medalist and LA28 Chief Athlete Officer Janet Evans hosted the evening event. Five of America’s top athletes — Allyson Felix, Ibtihaj Muhammad, Michael Phelps, Kerri Walsh Jennings and Mallory Weggemann — joined local dignitaries and Delta partners for an exclusive sneak peek of what a special LA28 Airbus A350 aircraft livery could look like once the partnership launches in 2021.
Delta will become the Official Airline of LA28 and Team USA beginning Jan. 1, 2021, and include the Beijing 2022, Paris 2024, Milan Cortina 2026 and Los Angeles 2028 Games. As part of the founding partnership, Delta will co-create the LA28 Volunteer Program, which will include more than 25,000 community and employee volunteers. Delta will also partner on the LA28 Sustainability Collective, delivering creative solutions that reduce the environmental impact of the Games.
Delta’s partnership also includes a commitment to NBCUniversal over eight years, including multi-platform advertising within coverage of four upcoming Olympic and Paralympic Games as well as media activation in non-Olympic years. NBCU will work closely with Delta to chronicle and celebrate its Olympic journey.
Delta is a past sponsor of the 1996 Olympic Games in Atlanta and the 2002 Olympic Games in Salt Lake City.
Delta in Los Angeles
Since 2009, Delta has been the fastest-growing airline at LAX, with more than 170 daily flights to 70 destinations worldwide. Delta is investing billions of dollars in products, services, and technology to enhance the customer experience in Los Angeles, including an investment of $1.86 billion to build the terminal of the future – the Delta Sky Way at LAX. Delta has also partnered over the years with some of LA’s most notable sports teams and entertainment experiences, including the Los Angeles Lakers, Los Angeles Kings, Los Angeles Football Club, Staples Center, and The Grammy Museum.