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Iconic Canadian brands, Roots and Air Canada, partnered to make a long journey even more comfy in celebration of International Sweatpants Day. The two companies surprised more than 250 customers on Air Canada’s longest nonstop flight from Vancouver, Canada to Melbourne, Australia with a gifted set of Roots signature Salt & Pepper™ sweatpants, hoody and a handcrafted made-in-Canada Roots leather passport holder, bringing Roots quintessential cabin-meets-city style to the airplane cabin.
Landing at 10:05 a.m. in Melbourne, Australia and sporting Roots stylishly comfortable sweats, customers onboard the Air Canada flight will be some of the first people in the world to celebrate International Sweatpants Day in 2019.
To further mark International Sweatpants Day, Roots and Air Canada are calling on Canadians to enter the Roots x Air Canada contest. Entrants will have the opportunity to win the ultimate journey in comfort and style. Prizes include two Air Canada round-trip airfares to any destination in Canada as well as two Roots comfort and style travel packages, containing Roots sweats, a Banff Bag and more. The contest is open from January 21 to 25, 2019. For more details on how to participate, please see the following link.
Established in 1973, Roots is a premium outdoor lifestyle brand. We unite the best of cabin and city through unmistakable style built with uncompromising comfort and quality. We offer a broad range of products including: women’s and men’s apparel, leather goods, footwear, accessories and kids, toddler and baby. Our valued consumers can experience Roots through 118 stores in Canada, seven stores in the United States, 115 partner-operated stores in Taiwan, 30 partner-operated stores in China and a global eCommerce platform (as at November 3, 2018). Roots Corporation is a Canadian corporation doing business as “Roots” and “Roots Canada”.
There once was a Roots Air.
Bottom Copyright Photo: Roots Air (Skyservice) Airbus A320-231 C-FRAR (msn 447) YYZ (TMK Photography). Image: 944260.
