Iberia has transferred another Airbus A320 to its low cost subsidiary Iberia Express. EC-MUF msn 3278 is wearing special decals promoting the city of Madrid: “Madrid te abraza” (Madrid embraces you).
There’s one unmistakable attribute that defines Madrid: its welcoming nature and hospitality. This intangible quality has now been given expression in the form of an embrace, the new graphic icon representing the city. How does it do that?
Through its culture, gastronomy, places, people and traditions. That’s why the iconography doesn’t end with a simple depiction of Madrid inside this icon that’s embracing it. Rather, it continues on with infinite variations in which all those things that make our city unique are depicted within an embrace.
The pictured EC-MUF is seen on finals for runway 24L at Palma de Mallorca Airport.
In other news, on July 3 Iberia Express landed for the first time in Zadar.
Javier Rodriguez reporting from Spain.