Will Air France close out the Hop! brand?

Air France-KLM’s newly appointed CEO Benjamin Smith has expressed disdain for the Hop! brand, similar to the Joon brand, which is being phased out.

The Hop! subsidary is now likely to be phased out too with a new working name that incorporates the Air France main brand.

Hop! is the brand name of the regional flights operated by subsidiaries of Air France. Its flights are operated by Airlinair, Brit Air and Régional under the Hop! brand.

Smith has stated that the Hop! brand leads to confusion for the passengers who may be connecting to an Air France flight.