United Airlines’ new 2019 brand – Quantum Aviation | Airline Passengers & Cargo Sales and Charters

United Airlines’ new 2019 brand

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Here is the official United Airlines announcement of its new livery:

Today, United Airlines is introducing customers and employees to a modernized aircraft livery, which will bring a refreshed look to its fleet. The design is a visual representation of United’s ongoing brand evolution while staying true to the history it has developed over the past 93 years of proudly serving customers around the world.

“As we improve and elevate our customer experience, we are changing the way people think and feel about United, and this branding captures that new spirit,” said Oscar Munoz, CEO of United Airlines. “Each improvement we’ve added to our service advances our evolution as an airline, furthering our effort to elevate and redefine customer service in the sky. This modernized design, especially our iconic globe, enhances the very best of United’s image and values while pointing in the direction of where we intend to go next in serving our customers.”

The next iteration of United’s livery prominently features the color most connected to the airline’s core – blue. Three shades – Rhapsody Blue, United Blue and Sky Blue – are used throughout the design in a way that pays respect to United’s heritage while bringing a more modern energy. The airline is keeping its iconic globe logo on the aircraft tail, which represents the carrier’s expansive route network of reaching 355 destinations in nearly 60 countries. The tail will be updated with a gradient in the three shades of blue, while the logo will now appear predominantly in Sky Blue. The engines and wingtips are also being painted United Blue, and the swoop that customers and employees have expressed fondness for on United’s Dreamliner fleet will be added to all aircraft in Rhapsody Blue. United’s name will appear larger on the aircraft body and the lower half of the body will be painted Runway Gray. United’s mission of “Connecting people. Uniting the world.” will also be painted near the door of each aircraft.

The new design features core colors from United’s updated brand palette, which was introduced last year as a step toward updating the brand’s visual identity. Blue continues to be the airline’s primary color, with various tones creating more depth and reflecting the colors customers and employees see when they look out the plane window at the sky. The airline’s new color palette also includes shades of purple, which is most recognizable as the color of the new United Premium Plus seats are being added to the fleet. When combined, the purple and blue tones create a soothing environment and a more relaxed travel experience. In updating its colors, United is reducing the use of gold, which was added to the brand palette almost 30 years ago. United’s new color palette can also be seen in the accent colors of the new uniforms that are being created for more than 70,000 front-line employees.

On average, United aircraft receive new paint jobs every seven years. The first aircraft painted with the new design is a Boeing 737-800, which will be joined by a mix of narrowbody, widebody and regional aircraft with the updated livery throughout the year. For more information visit united.com/brandevolution.

Every customer. Every flight. Every day.

In 2019, United is focusing more than ever on its commitment to its customers, looking at every aspect of its business to ensure that the carrier keeps customers’ best interests at the heart of its service. In addition to today’s announcement, United recently announced that luxury skincare line Sunday Riley will make products exclusively for United customers to experience in amenity kits, released a re-imagined version of the most downloaded app in the airline industry and made DIRECTV free for every passenger on 211 aircraft, offering more than 100 channels on seat back monitors on more than 30,000 seats.

More on the new livery:

The last few years have been a time of transformation at United. From the inside out, we’ve been making changes that draw from our strong heritage. We’re excited to show you how far we’ve come with our brand evolution and bring you along on the journey.
How we landed here
We couldn’t have shaped our evolution without input from our travelers and employees. Through research and feedback sessions, we learned some key themes that helped us get where we are today.
Blue is still our primary color
We’re proud of our legacy, and we’ve learned that other people are too. With color, that means continuing to anchor ourselves by our United blue and navy while also leaning into additional blue hues — all inspired by the different shades of the colorful sky people see from our planes every day.
New colors add cohesion and interest
We’re adding new hues, like purples, that pair well with blues and help create a renewed look and a more timeless brand identity ― the pairing of the two “cool” colors also creates more soothing environments that make the travel experience less stressful.
Gold is taking a backseat
Gold was added to our color palette almost 30 years ago when the color was much more common, so we’re reducing it now to make way for other colors that better represent our brand.
Our livery
With an extensive route network of 355 destinations, we’re passionate about everything the globe represents. We proudly portray our global reach and intention to span all cultures through this latest iteration of our livery — from the globe on the tail all the way through our shared purpose emblazoned near the nose: “Connecting people. Uniting the world.”